Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data security. Through cases like Snapchat, which lied to its users about its privacy practices, and Trendnet, which failed to secure users’ private video feeds, the FTC is setting precedent for how the marketing industry should balance the need to collect consumer data with the need to protect consumer privacy.
It never occurred to Ramirez that her law degree would take her to Washington, D.C.,