NEW YORK - Messner Vetere Berger McNamee Schmetterer/Euro RSCG has won Glaxo Wellcome's $35 million account for its Valtrex anti-herpes drug. The agency will launch its first advertising for…
The campaign season remains more than a year away, but ad agency types are already emerging in national and state campaigns. North Woods Advertising, Minneapolis, which created spots that…
NEW YORK - Bentley Motor Cars USA has tapped DDB for its ad account, the agency's first North American car client since it lost Volkswagen of America four years…
NEW YORK-Online broker Accutrade has awarded its $5-10 million account to The Romann Group after considering two other agencies. The incumbent, Doremus & Co., split with the client…
Agency Hopes New Faces Will Stabilize Department NEW YORK-Ammirati Puris Lintas has bolstered the senior ranks of its creative department in recent weeks, naming four new group heads. The…
Fallon's Exit Followed Clash With Wenner NEW YORK-At least four agencies emerged last week for an assignment from Wenner Media. They are Arnold Communications in Boston, Mullen in Wenham,…
French Holding Company to Build Creative Alternative NEW YORK-Havas Advertising is making overtures to shops in the U.S. and abroad as it seeks to create a new global network…
American Home Products, the world's seventh-largest drug maker, is talking to six or seven agencies regarding a $15-25 million corporate-image assignment, sources said. The company, whose stable…
Ammirati Puris Lintas in New York has landed Dell Computer's $35 million home and small business group account after a review. Another component of Dell's account still in review, perhaps…
Restructuring in 2000; Finding Creative HeirNEW YORK--Ken Kaess, next in line to lead DDB Worldwide, was serving as second-in-command at the network's Los Angeles office in the early '90s when…
