Dell Names Ammirati

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Ammirati Puris Lintas in New York has landed Dell Computer’s $35 million home and small business group account after a review.
Another component of Dell’s account still in review, perhaps worth an equal amount, could wind up in the hands of APL or BBDO in New York, sources said. A decision on that portion is expected soon.
APL won the business in a review that pitted it against Temerlin McClain in Irving, Texas, and Bronnercom of Boston.

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