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Garett Sloane
Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

General Electric Creates Apollo-Inspired Sneakers Astronaut chic for aspiring moon walkers

Would you wear moon boots? General Electric teamed up with the online shop JackThreads and designer Android Homme to build a high-top sneaker based on the lunar footwear worn by…

July 16, 2014, 1:48 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

General Electric's First Snapchat Is One Small Step for Brand Kind Exploring the next social frontier

General Electric is blasting off on Snapchat. The industrial giant is sending out fun drawings that depict space travel while hinting at a marketing play that could tie into tomorrow's 45th…

July 15, 2014, 2:14 PM EDT

LeBron James Give Sports Illustrated Its Best Day Ever Online Sees highest traffic

LeBron James' big decision turned into Sports Illustrated's biggest day online. The iconic sports magazine says James' story drew 6.1 million visitors Friday, the day the website broke the news…

July 14, 2014, 2:39 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

July 7, 2014, 8:00 AM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

July 2, 2014, 3:57 PM EDT

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