Advertisement
Garett Sloane

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Will Wireless Carriers Really Kill Mobile Advertising, or Is It Just a Bluff?

One switch and it all goes kablooey

Roi Carthy is ready to flip the switch that blows up mobile advertising. His company is threatening to hand a nuclear option to wireless carriers that would eliminate most mobile…

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Comeback campaign uses rewards to lure viewers

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

Percolate Raises $40 Million to Build the Ultimate Marketing Machine

Also plans San Fran expansion

This marketing company may be a CMO's secret weapon. It reportedly helped Unilever save millions of dollars in marketing costs, and GE uses it to get more social on places…

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Going after mom and pop with new features

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the…

Here's Why AOL Is Poised to Take On Facebook and Google

Industry welcomes the competition

What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with…

Advertisement