Microsoft is preparing to launch its Windows 7 across China and has appointed WPP Group's JWT to handle the creative business.This is the first time JWT China will work with…
Yahoo has launched a content and marketing initiative including microsites, mobile experiences, online games and search tools to bring World Cup coverage for users around the world.Riding on the World…
The Economist has appointed Clemenger BBDO in Melbourne to oversee its creative business in the pan-Asia region across Hong Kong, Singapore, Japan, South Korea and Australia.The agency replaces The Economist's…
Disney-ABC has partnered with Shanghai Media Group to produce a local version of The Amazing Race series in China.Titled China Rush, the series will be shot at locations across China…
Advertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. China is now projected to become the fourth-largest global ad market in…
The Wall Street Journal has launched a mobile-optimized Web site for its Asian edition, allowing users to access the latest regional news via any Web-enabled mobile device.The mobile site includes…
