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Elena Malykhina
Timberland Offers 3D View of Earthkeepers

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads,…

September 3, 2010, 12:00 AM EDT

Timberland's 'Heroes' Have Extra Dimension

Timberland is putting its best foot forward in a global campaign showcasing the Earthkeepers collection of eco-friendly apparel.The effort, dubbed "Nature needs heroes," includes TV, print and retail ads, as…

September 3, 2010, 12:00 AM EDT

Freecreditscore.com Names New Band

Experian this week said its final goodbye to the popular freecreditreport.com band. The Victorious Secrets, a pop-rock band from Detroit, was chosen as a replacement to appear in future ads.As…

August 10, 2010, 12:00 AM EDT

Experian Scores New Band for Spots

Experian this week said its final goodbye to the popular freecreditreport.com band. The Victorious Secrets, a pop-rock band from Detroit, was chosen as the replacement to appear in future ads.Experian…

August 10, 2010, 12:00 AM EDT

Jamba Juice's Burger Smoothie Is Disgusting. That's the Point

Jamba Juice last week turned some heads (and some stomachs) when it announced a new Cheeseburger Chill smoothie.The unappetizing concoction, however, is not a real product. It's a response to…

August 5, 2010, 12:00 AM EDT

Jordan Gets Comfortable With Hanes (Again)

Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men's underwear, dubbed "Hanes Flight 23."The TV…

July 28, 2010, 12:00 AM EDT

Stella Artois Positions Its Beer as a 'Thing of Beauty'

Stella Artois has enlisted famous photographer Bert Stern to create Vogue-like images for a U.S. campaign that depicts the finer things in life.The campaign, created by Mother New York, positions…

July 13, 2010, 12:00 AM EDT

Cold Stone Looks to Drive Store Traffic With Facebook E-Gifts

Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Starting this week, the ice cream chain will allow consumers to send tangible gifts to friends…

July 8, 2010, 12:00 AM EDT

Cold Stone Heats Up in Social Media

Cold Stone Creamery is the latest brand to embrace social media applications on Facebook. Starting this week, the ice cream chain will allow consumers to send tangible gifts to friends…

July 8, 2010, 12:00 AM EDT

Six Flags, Billboard Tap Starburst for Music Promo

Starburst has signed on as the title sponsor of a summer music promotion created by Six Flags Entertainment and Billboard.com.The promo includes online support, live concerts and a national sweepstakes.…

June 25, 2010, 12:00 AM EDT

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