The marketing analytics space is evolving quickly, and industry leader MarketShare wants to stay ahead of the pack. The software provider has acquired MarketingNPV, an advisory firm that helps clients…
If it’s news to you that the client/agency model has been in flames for years now, there's also this new thing called the Internet that you might want to know…
Improved revenue has floated Royal Caribbean's boat this year. Can a new ship -- and brand partnerships -- take the cruise line's fortunes even higher?The line's newest vessel, Allure of…
Improved revenue has floated Royal Caribbean's boat this year. Can a new ship launch—and brand partnerships—take the cruise line's fortunes even higher?The line's newest ship, Allure of the…
Following the success of its 2010 campaign, HomeAway—which operates the world's largest network of vacation rental sites—is returning to the Super Bowl as an advertiser again in 2011. The campaign, created…
As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee -- and recalls…
As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee—and recalls its own…
As 2011 approaches, some changes are on the horizon for consumer packaged goods makers. These changes are outlined in Mintel's new report on CPG predictions for the coming year. The…
Hyperlocal is not all it's hyped up to be as an ad medium—but such venues are making efforts to juice up their offerings and turn the focus on targeted consumer-centric…
Imagine you're skiing down a mountain. After hitting a terrain park and doing a few jumps and half-pipes, you launch a mobile app on your smartphone to see how many…
