Elena Malykhina | Adweek Elena Malykhina | Adweek
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Elena Malykhina
Cruise Line Gives Brands 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship -- and brand partnerships -- take the cruise line's fortunes even higher?The line's newest vessel, Allure of…

November 24, 2010, 12:00 AM EST

Brands Get 'Royal' Treatment

Improved revenue has floated Royal Caribbean's boat this year. Can a new ship launch—and brand partnerships—take the cruise line's fortunes even higher?The line's newest ship, Allure of the…

November 24, 2010, 12:00 AM EST

HomeAway Returning to Super Bowl

Following the success of its 2010 campaign, HomeAway—which operates the world's largest network of vacation rental sites—is returning to the Super Bowl as an advertiser again in 2011. The campaign, created…

November 17, 2010, 12:00 AM EST

Bob Woodward Gets the Scoop on iPad App

As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee -- and recalls…

November 10, 2010, 12:00 AM EST

Woodward, Bradlee Headline Push for WaPo App

As traditional media struggle to establish their brands on tablet computers and other mobile devices, The Washington Post serves up iconic newsmen Bob Woodward and Benjamin Bradlee—and recalls its own…

November 10, 2010, 12:00 AM EST

'Less Is More,' And Other CPG Trends

As 2011 approaches, some changes are on the horizon for consumer packaged goods makers. These changes are outlined in Mintel's new report on CPG predictions for the coming year.  The…

November 9, 2010, 12:00 AM EST

Hyperlocal's a Moving Target

Hyperlocal is not all it's hyped up to be as an ad medium—but such venues are making efforts to juice up their offerings and turn the focus on targeted consumer-centric…

November 4, 2010, 12:00 AM EDT

Mobile Ski Apps Enjoy Snowball Effect

Imagine you're skiing down a mountain. After hitting a terrain park and doing a few jumps and half-pipes, you launch a mobile app on your smartphone to see how many…

October 28, 2010, 12:00 AM EDT

Sue Bee Honey Boasts Its American Roots

Sue Bee Honey has tapped former Olympic swimmer Summer Sanders as the spokesperson for a promotion that centers on the brand's American roots. The promo, dubbed "Trust the Taste of…

October 20, 2010, 12:00 AM EDT

Rough Road Ahead for Electric Cars?

With the advent of the Chevrolet Volt and Nissan Leaf, electric vehicles are a hot topic in the auto category. But are consumers ready to embrace these battery-powered alternatives? According…

October 14, 2010, 12:00 AM EDT

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