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Della De Lafuente

Telemundo Creates Digital Media Unit

NEW YORK Telemundo has united the operations of its digital media business and mobile properties under its new digital media and emerging business division led by Peter Blacker, who has…

Luis

AT&T has tapped Latin crooner Luis Miguel to help promote the relaunch of its bilingual Web site, Mi Portal, and to entice online users with exclusive subscriber-only music videos and…

Univision Mounts Latin Music Microsite

NEW YORK Univision.com has launched the music microsite En Directo, a Web offering aimed at Latin music lovers via free streamed online concerts showcasing top recording artists, behind-the-scenes footage, photo…

Hola Mounts Video on Display Ad Platform

NEW YORK Hola Networks, the online display advertising network, said it has incorporated video technology into its ad delivery platform, providing users with interactivity and marketers with measurable data.The Miami-based…

Alliance for SBS, MySpace Latino

NEW YORK Spanish Broadcasting System's TV and radio properties are joining forces with MySpace Latino to launch a promotional campaign aimed at drawing 1 million Hispanics to the social networking…

ImpreMedia Debuts Flagship Site

NEW YORK ImpreMedia today launched a flagship Web portal that combines the digital properties of the Hispanic media company's daily, weekly and monthly titles into Impre.com, an integrated online network.The…

Univision, CNET Forge Content Deal

NEW YORK Univision.com and CNET have entered into a content-sharing partnership that will give digital and consumer electronics enthusiasts breaking technology news, product reviews and original videos to help users…

J&J Uses Soft Touch in Hispanic Web Push

NEW YORK Johnson & Johnson employs a soft touch to reach Hispanic consumers via a multiplatform campaign touting its iconic baby lotion and the benefits of a mother's touch on…

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