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David Taintor

Yahoo’s New In-Stream Ads Are Dominated by Direct-Response Marketing

Brands Like LowerMyBills Quickly Flocking to Native

When Yahoo introduced native advertising in April, CEO Marissa Mayer boasted that its new in-stream ads would be “every bit as personalized and engaging” as the editorial content around them. But…

Nicholas Megalis Makes Delicious Vine Video About Peanut Butter

What could be better than a goatee made of peanut butter? As Vine star Nicholas Megalis reminded us this week: nothing. For more on Megalis and his Vine stylings, check out…

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind

Panel discusses how to approach burgeoning ad vehicle

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by…

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

CNN President Cautiously Embraces Social Media

Jeff Zucker points to increased importance of digital

Thanks to a recent partnership with Facebook, CNN can track which topics are trending on the social network at a given time. But CNN Worldwide president Jeff Zucker said on…

Contently Launches Multimedia Offering for Brands

Content marketing platform taps 100 contributors to start

As content marketing matures, brands are increasingly looking beyond text to media like video and graphics. Contently, a company that connects journalists with brands, is looking to capitalize on that…

What Does it Take to Make Native Advertising Scale?

Start with good content, then add technology

Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content. We prefer to make good content, and…

Business Insider CEO Says Today's 'Golden Age' for Journalism Is Also Good for Advertisers

New Yorker writer Ken Auletta is more measured

Henry Blodget is more than optimistic about the current state of the media industry. In fact, the Business Insider CEO and editor in chief believes the rise of digital media…

AOL Networks CEO Talks Mobile and How He Landed His New Gig

Q&A with Bob Lord

Specs Who Bob Lord Age 50 New gig CEO of AOL Networks Old gig CEO of Razorfish What drew you from the agency side to a media company? I actually have an engineering and a technical…

The Daily Beast Has a Post-Tina Brown Future—For Now

Parent company IAC Approves 2014 budget

The Daily Beast will live to see another year—but beyond that is anyone's guess. "The Daily Beast is not for sale and is not closing," interim CEO Rhona Murphy said in…

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