Smosh is taking a stab at long-form content. The popular YouTube duo of Ian Hecox and Anthony Padilla is set to release a 60-minute compilation video on Tuesday that draws from their "If (blank) were real" series of videos. Titled "Smosh's What If It Were Real Saga," it will be available for digital download and to rent on iTunes, Amazon, Playstation, XBox, Google Play and YouTube. It will cost $5.99 to purchase in standard definition and $7.99 for high definition. Renting starts at $3.99.
Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising.
"So, what do you do?" It's the perennial cocktail-party ice-breaker. But in an age of budding tech startups and buzzy digital marketing firms, what used to be a simple, straightforward question has become, well, a bit more complicated.
Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand.
The future has arrived, according to a recent spot for Samsung's Galaxy Gear smart watch. But new technology is influenced by the past, even if that history is the stuff of movies and TV series.
USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the sports group's svp of content and editor in chief.
InPowered—a tech company that pulls in traditional editorial content from around the Web to use in display ads that link out to real articles—has launched a survey tool to measure whether a promoted news story or review actually influences how likely a reader is to purchase something.
Politico co-founder Jim VandeHei is hanging up his executive editor hat to become the publication's president and CEO.
Coming next month to an Internet connection near you: comedy with a cause. The charity organization Comedy Gives Back is hosting a 24-hour online telethon on Nov. 6 to raise money for Malaria No More. Notable comedians such as Dane Cook, Kevin Nealon and Jim Breur are slated to perform.