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Chip Bayers

Welcome to the Stream

Web 2.0 is dead, eclipsed by data-driven content and 'live' feeds. Can media and marketers adapt to the Net's next phase?

The future of the Internet has a branding problem: It’s here, but no one knows what to call it. Eight years ago, the future had a name—Web 2.0—but what that meant…

This Is Your Brain on Marketing

Up close and personal with fMRI

The future of market research has no room for bad teeth. Or Englishmen. It’s 8:15 p.m. at the Rolling Oaks Surgical Center in Thousand Oaks, Calif., deep in the Valley north…

Bill Bernbach: Creative Revolutionary

On the centennial of his birth, a look back

Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the…

The Original Internet Adman

Long before digital advertising was a multibillion-dollar industry, Jonathan Nelson saw the future

The advertising business has always been a place for self-invented characters. So was the Internet business in 1994, when I moved to San Francisco. That’s when I met Jonathan Nelson,…

Wayback Machine: Remnants of the Last Bubble

Nothing marked the ’90s as much as the swag

Beach blowouts Typical evening buffet at the ‘99 Internet Summit, held at the Ritz-Carlton in Laguna Niguel, Calif. Desk games Now Sun’s gone (bought by Oracle), and Facebook has claimed its…

Why Silicon Valley Can't Sell

Or, why luring big brands to platforms is its next big problem

Drive up and down the 101 Freeway in Silicon Valley, or cast your gaze north toward Seattle, and media companies, which expect to book over $20 billion in advertising in…

On-the-Fly Tweaks by Flite

Ad platform company catches a Hail Mary from LinkedIn—will it lead to success?

Will Price says finding the product at a technology startup is a lot like Supreme Court Justice Potter Stewart’s definition of pornography: “You know it when you see it.” At…

Opinion: Of Dogs and Tigers

It’s inevitable now, isn’t it? Michael Vick is about to experience the fastest turnaround ever, from commercial pariah to desperately sought-after spokesman—a turnaround that may have been sealed with that…

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