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Don’t let the button-down shirt and the rep stripe tie fool you—Bill Bernbach was an aesthete, not an Establishment Man. The Creative Revolution that Bernbach led—which came to define the 1960s for baby boomers as much as rock ’n’ roll did—was about originality in thought and design in service of pushing product.
“The difference between the forgettable and the enduring is artistry” was how Bernbach himself put it.
Before Bernbach (whose 100th birthday would have been Aug.