Brandweek Staff

Which TV Nets Have Most Buzz?

The major TV networks just unveiled their fall programming plans during upfront week. In order to measure how broadcast and cable networks fared with consumers since last September until now,…

Tennis Channel Books 'Sweetest Match'

NEW YORK The Tennis Channel said today it has signed a deal with California Giant Berry Farms, Watsonville, Calif., in a co-branding effort to support the network's first-time coverage of…

Nielsen to Launch First Global Brand Campaign

NEW YORK The Nielsen Co., parent of Adweek, said today it would launch later this year what it called its first "global brand awareness campaign."Nielsen will be the sole advertiser…