Ben Kunz
Gadgets: Ad Land's Newest Inventory

Ask any interactive shop to build a campaign and you'll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team…

March 15, 2010, 12:00 AM EDT

Surviving the 'Chaos Scenario'

Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers. Garfield's The Chaos Scenario has been…

October 19, 2009, 12:00 AM EDT

Advertiser Outcasts

Faster than Facebook's Mark Zuckerberg can downgrade a revenue forecast, marketers' hopes for social networks are slipping away. YouTube is a half-billion dollars underwater, says Credit Suisse. Revenues at once-hot…

August 3, 2009, 12:00 AM EDT