Surviving the 'Chaos Scenario'

Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers. Garfield’s The Chaos Scenario has been widely interpreted as describing the death of advertising as a business. Ratings are down. Newspapers are dead. Consumers with DVRs skip TV commercials, and everyone else has social media attention deficit disorder.

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