Ben Kunz

Gadgets: Ad Land’s Newest Inventory

Ask any interactive shop to build a campaign and you’ll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team […]

Surviving the ‘Chaos Scenario’

Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers. Garfield’s The Chaos Scenario has been […]

Advertiser Outcasts

Faster than Facebook’s Mark Zuckerberg can downgrade a revenue forecast, marketers’ hopes for social networks are slipping away. YouTube is a half-billion dollars underwater, says Credit Suisse. Revenues at once-hot […]