Ben Kunz
Gadgets: Ad Land’s Newest Inventory
Brand Marketing
Ask any interactive shop to build a campaign and you’ll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team [...]
Surviving the ‘Chaos Scenario’
Brand Marketing
Faster than Bob Garfield can repackage old ad columns into a best-selling book, the fragmentation of media is scaring the bejesus out of marketers. Garfield’s The Chaos Scenario has been [...]
Advertiser Outcasts
Brand Marketing
Faster than Facebook’s Mark Zuckerberg can downgrade a revenue forecast, marketers’ hopes for social networks are slipping away. YouTube is a half-billion dollars underwater, says Credit Suisse. Revenues at once-hot [...]