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Becky Ebenkamp

Jamba Juice Juices Up Its Budget for Promotion

Looking to get back  to its roots in local communities, only now with  year-round food options, Jamba Juice will invest $30 million this fall in a “Feel Good Moments” promotional…

Moviegoers Protest 'The Cove'

Despite movie theaters’ persistent messages to “turn off your cell phones” when films begin, one documentary is motivating nearly one in 10 activists to turn on, text in and speak…

Mendelsohn/Zien's Founder Departs

LOS ANGELES Jordin Mendelsohn, Mendelsohn/Zien's founder and executive creative director, has abruptly left the Los Angeles ad agency after the completion of its transfer of ownership to Japanese agency Hakuhodo…

Promo Partners Line Up for 'Wubb Idol'

Adobe-Flash-animated property Wow! Wow! Wubbzy! Is kicking off a promotion with Anchor Bay Entertainment for the launch of its Wubb Idol movie on DVD this fall. Two new promo partners…

7-Eleven, Whole Foods Come Together for Fab 4

The Beatles will get a little help from new corporate friends on Sept. 9 when EMI Music embarks on the global launch of its digitally remastered Beatles catalog on CD…

BevMo! Eyes 3 Agencies

Retailer BevMo! in Concord, Calif., is considering three California agencies as it reviews its ad account, per sources. Pitching are: Goodby, Silverstein & Partners in San Francisco; Ground Zero in Marina…

BevMo! Eyes 3 Shops

LOS ANGELES Retailer BevMo! in Concord, Calif., is considering three California agencies as it reviews its ad account, per sources. Pitching are: Goodby, Silverstein & Partners in San Francisco; Ground Zero…

L.A.'s Ground Zero Takes N.Y. Tobacco Control

LOS ANGELES Ground Zero has won creative and media planning for the New York State Department of Health Tobacco Control Program following a review. Estimated annual ad spending is $35 million.…

BrandEntertain Snags Sports Marketing Vet

LOS ANGELES Entertainment and sports marketing executive Paul Sewell is taking on a new role as president of Los Angeles-based integrated marketing agency BrandEntertain. The 20-year industry vet will oversee…

Marvel Heroes Go Back to School for Old Navy

LOS ANGELES Continuing its strategy of developing unique retail partnerships in a tough economic market, Marvel Entertainment is teaming with Gap unit Old Navy for a back-to-school promotion featuring exclusive…

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