Andrew Wallenstein | Adweek Andrew Wallenstein | Adweek
Andrew Wallenstein
'Lonelygirl15' Creators, CBS in Pact

NEW YORK CBS is making a date with the makers of "Lonelygirl15."EQAL, the production company that created the Internet sensation, has closed a multifaceted deal with CBS that will either…

May 14, 2008, 12:00 AM EDT Mulls New Ad Strategy

NEW YORK is about to find out whether one good ad deserves another.Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for…

May 2, 2008, 12:00 AM EDT

Sony Films Head to Mobile Phones

LAS VEGAS Sony Pictures Television is looking to launch the first movie network on mobile phones in the U.S.The studio has signed a deal with AT&T and MediaFLO USA to…

March 31, 2008, 12:00 AM EDT

Mobile Folks Not on Same Page

BARCELONA, SPAIN Two panels at the Mobile World Congress made it clear Thursday that tensions between the media and telco worlds have not diminished as the two continue to try…

February 15, 2008, 12:00 AM EST

MTV's President Norman to Exit

NEW YORK MTV president Christina Norman is stepping down from her post after 17 years at the company.Van Toffler, president of MTV Networks Music and Logo Group, sent an internal…

February 8, 2008, 12:00 AM EST