Alexandre Mars


Voice: Big Brother as Your BFF

One of the things that most surprises me when talking to journalists about mobile and advertising is that the conversation hasn’t changed much since I founded Phonevalley in 2001.

Opinion: Importing Mobile Marketing Tools

It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the […]

Importing Mobile Marketing Tools

It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the […]