Voice: Big Brother as Your BFF

While location-based mobile advertising has pundits debating privacy issues, Americans are quietly, but quickly, embracing it

One of the things that most surprises me when talking to journalists about mobile and advertising is that the conversation hasn’t changed much since I founded Phonevalley in 2001. It always comes down to advertising on phones—especially the kind that uses device location to target some form of marketing—is a scary invasion of privacy.