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Alexandre Mars

Voice: Big Brother as Your BFF

While location-based mobile advertising has pundits debating privacy issues, Americans are quietly, but quickly, embracing it

One of the things that most surprises me when talking to journalists about mobile and advertising is that the conversation hasn’t changed much since I founded Phonevalley in 2001. It…

Opinion: Importing Mobile Marketing Tools

It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the…

Importing Mobile Marketing Tools

It took nearly half a century for traditional media like TV and radio to secure a prominent place among marketers for their brand strategies. It took two decades for the…

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