Adam McKibbin | Adweek Adam McKibbin | Adweek
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Adam McKibbin
5 Ways Marketers Are Mishandling Data A skills gap

Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges…

These Brands Scored Big on Sunday Without Expensive TV Spots Riding the wave

Another year, another conversation dominated by the biggest spenders. But was it really? While official advertisers monopolized the stage during…

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