Adam McKibbin
BrandShare Content From Teradata

Why Most Marketers Feel They Are Lagging in the Personalization Department

Data, silos and the status quo

While data-driven marketing made significant inroads in 2014, there remains a gap between good intentions and tangible action when it…

BrandShare Content From Neustar

5 Ways Marketers Are Mishandling Data

A skills gap

Your organization might embrace data-driven marketing, but are you putting analytical skills into practice? Producing actionable results poses considerable challenges…

BrandShare Content From Adobe

These Brands Scored Big on Sunday Without Expensive TV Spots

Riding the wave

Another year, another conversation dominated by the biggest spenders. But was it really? While official advertisers monopolized the stage during…