Susan Credle
Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand
Brand Marketing
In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website. [...]
When I agreed to critique the “Best Spots” for
Brand Marketing
When I agreed to critique the “Best Spots” for April, I had no idea I would be writing the review from a bathroom in Croatia. It’s a long story—not unlike [...]