Progressive Grocer Staff


Consumers More Negative Now About Economy

A new survey from Boston-based L.E.K. Consulting shows that despite optimism expressed by many economists and some media figures about the economy, U.S. consumers are actually more pessimistic currently than […]

Giant Integrates Online Coupons With Web Site

Landover, Md.-based Giant uses GSN’s personalization engine to build weekly ads for each customer who has a Giant Bonus Card. Based on member information, the Web site will display shopper […]

P&G Deploys Product Research Software

The Procter & Gamble is leveraging predictive analytics in an effort to gain a complete view of customer attitudes and preferences about its products. The CPG company is using Chicago-based […]

Ogilvy Casts Grape-Nuts as (Healthful) Guy Candy

NEW YORK In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather here that specifically targets men, titled […]

Grape-Nuts Pitched as (Healthful) Guy Candy

In an unusual move for a traditional cereal brand, Post Grape-Nuts has introduced an integrated marketing campaign created by Ogilvy & Mather, New York, that specifically targets men, titled “That […]

Supermarket Chain Deploys Loyalty Management System

K-VA-T Food Stores plans to deploy a new customer loyalty and promotions management system to more effectively manage pricing strategy, execute at the point-of service, and deliver customer-specific promotions, continuity […]

Roundy’s Rainbow Supermarkets Debuts ‘Fuelperks!’

Roundy’s Rainbow Supermarkets this week unveiled a new customer loyalty rewards card that will offer customers significant savings at the gas pump. “This card is a true rewards card,” Robert […]

Americans Use Credit Cards Less

NEW YORK The state of the economy is causing more people to desist from using credit cards in an attempt to stem spending. A new consumer survey from Chicago-based market […]

Africans an Emerging Immigrant Market Segment

NEW YORK The growing number of African immigrants in the U.S. represents a cultural market that is largely untapped. These consumers, who wield an estimated $50 billion in purchasing power, […]

Mann, Wholly Guacamole Bow Cinco de Mayo Promo

As a way to mark Cinco de Mayo, Mann Packing and Wholly Guacamole have enabled shoppers to save $1 on purchases of Wholly Guacamole or Wholly Salsa with the purchase […]