Joe Pulizzi
Joe Pulizzi is the author of six books, including the Amazon bestselling novel, The Will to Die, as well as Epic Content Marketing, named a “Top 5 Business Book” by Fortune Magazine. You can reach Joe at JoePulizzi.com or @JoePulizzi on Twitter.
Guess Who’s Going to Buy You? That’s Right…Your Advertiser
Media
Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their [...]
Measuring Custom Publications: Challenge Your Clients and ROI Is Possible
I’ve been on hundreds of calls with marketers regarding the creation of a custom print magazine or content-based Web site. In each of those cases, there was always someone in [...]