Guess Who's Going to Buy You? That's Right...Your Advertiser

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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million.

A few years ago something like this would be considered an anomaly. Today, odds are steadily increasing that the company most interested in buying and paying market price for your media company is one of your advertisers.

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