A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

Facebook can bypass not only traditional providers, but also services such as Netflix and Amazon, when it comes to widespread distribution and advertising opportunities.

3 Ways to Spark Successful Relationships With Micro-Influencers

The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives results.

How to Increase Social Data Value: Add Context Over Time

By nature, social posts may seem fleeting. When sentiments expressed on social channels are analyzed over the course of weeks, months or even years, patterns emerge that can improve marketing campaigns in the future.

Social Media Is Finally Growing Up

Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence.

Analytics and Data Will Change Social Media in 2017

I don’t need a crystal ball to tell you that in 2017, social media is only going to become more important and influential, both in society and for marketers. The key to taking advantage of this will be in the tools.

All the Feels: How Brands Use Holiday Video Campaigns

Coca-Cola’s polar bears are slipping and sliding in the snow enjoying the savory drink, while the Campbell’s snowman is yet again melting into a young boy enjoying his soup. These ads just keep pulling us in year after year.

What to Look for in 2017: Mobile, Video, AI

Predicting is a notoriously foolish undertaking, but here’s an easy call: That mobile device you’re reading this on (or is at least within arm’s length right now) will be the center of the media universe.

5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

As Spectacles become more widely available in 2017, here are five ways that I predict they will shape influencer marketing:

Are Selfies and Businesses a Social Media Match Made in Heaven?

Selfies are the new norm and will continue their strong trending on social media. Businesses that want to reach a larger audience need to tap into this evolving technology.

While We’re Going After Fake News, How About Ad Scams, Too?

There has been quite a stir lately in the U.S. in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. While we’re focused on this controversy, we should take a look at scam ads, too.