Carly Mayberry
MTV Mobilizes to Cover VMAs
Brand Marketing
NEW YORK MTV is introducing a bevy of digital features to orchestrate a deeper level of access and interactivity for viewers of this year’s MTV Video Music Awards.In a network [...]
MTV, MySpace Join Political Party
Brand Marketing
NEW YORK This presidential race is making for strange bedfellows.For the first time, Viacom-owned MTV and News Corp.’s MySpace are partnering for a series of one-on-one real-time dialogues between the [...]
Comedy Central’s ‘Test Pilots’: Take Two
Brand Marketing
LOS ANGELES Comedy Central continues to seek out innovative broadband content with the launch today of its second annual “Test Pilots” contest.The online competition, which is a collaboration with fellow [...]
‘Scarface’ Is Upwardly Mobile
Brand Marketing
LOS ANGELES Say hello to Disney’s little friend: Scarface mobile content.The franchise, which Walt Disney’s Starwave Mobile unit licenses from NBC Universal, has emerged as one of the biggest draws [...]
Time of the Season: Sprig.com Debuts
Brand Marketing
NEW YORK Washingtonpost.Newsweek Interactive is putting its own spin on environmentally conscious Web sites with the launch Monday of Sprig.com.The new shopping and information online resource will feature original content [...]
MySpace Goes Political
Brand Marketing
LOS ANGELES MySpace is partnering with unscripted TV guru Mark Burnett on an interactive Internet/TV series aimed at shaking up the nation’s political climate. Through a collaboration with Burnett (Survivor), [...]
NBC.com Adds Late-Night Fare
Brand Marketing
LOS ANGELES NBC has added a slew of content from its late-night programming to NBC.com.While original and exclusive content from Saturday Night Live, The Tonight Show With Jay Leno, Late [...]
Digital Innovations Change the Game
Brand Marketing
LOS ANGELES Digital innovations are transforming the very nature of media consumption, according to the voices heard Thursday during the Digital Entertainment Media & Marketing Excellence conference at the Hyatt [...]