Carly Mayberry

MTV Mobilizes to Cover VMAs

NEW YORK MTV is introducing a bevy of digital features to orchestrate a deeper level of access and interactivity for viewers of this year’s MTV Video Music Awards.In a network […]

MTV, MySpace Join Political Party

NEW YORK This presidential race is making for strange bedfellows.For the first time, Viacom-owned MTV and News Corp.’s MySpace are partnering for a series of one-on-one real-time dialogues between the […]

Comedy Central’s ‘Test Pilots’: Take Two

LOS ANGELES Comedy Central continues to seek out innovative broadband content with the launch today of its second annual “Test Pilots” contest.The online competition, which is a collaboration with fellow […]

‘Scarface’ Is Upwardly Mobile

LOS ANGELES Say hello to Disney’s little friend: Scarface mobile content.The franchise, which Walt Disney’s Starwave Mobile unit licenses from NBC Universal, has emerged as one of the biggest draws […]

Time of the Season: Debuts

NEW YORK Washingtonpost.Newsweek Interactive is putting its own spin on environmentally conscious Web sites with the launch Monday of new shopping and information online resource will feature original content […]

MySpace Goes Political

LOS ANGELES MySpace is partnering with unscripted TV guru Mark Burnett on an interactive Internet/TV series aimed at shaking up the nation’s political climate. Through a collaboration with Burnett (Survivor), […] Adds Late-Night Fare

LOS ANGELES NBC has added a slew of content from its late-night programming to original and exclusive content from Saturday Night Live, The Tonight Show With Jay Leno, Late […]

Digital Innovations Change the Game

LOS ANGELES Digital innovations are transforming the very nature of media consumption, according to the voices heard Thursday during the Digital Entertainment Media & Marketing Excellence conference at the Hyatt […]