Brian Mcmahon
Barter — In Good Times and Bad
Brand Marketing
Many in the industry wonder if, given the economy, barter is still relevant. My answer? More than ever. Just ask WPP and Havas, both of which recently opened internal barter [...]
Brian Mcmahon
Brand Marketing
Many in the industry wonder if, given the economy, barter is still relevant. My answer? More than ever. Just ask WPP and Havas, both of which recently opened internal barter [...]