The World's Best Commercials, 2010-11 | Adweek
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The World's Best Commercials, 2010-11 Every Gold Lion winner in Film and Film Craft from Cannes

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn't seen several of these before this week. They're all worth watching. 

Nike, "Write the Future"1


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AGENCY: Wieden + Kennedy, Amsterdam
AGENCY: Work Post, London
COUNTRY: The Netherlands
AWARDS: Film Grand Prix, Film Craft Gold Lion

Puma, "After Hours Athlete"2


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AGENCY: Droga5, New York
AGENCY: Smuggler, Hollywood
COUNTRY: USA
AWARDS: Film Craft Grand Prix, Film Gold Lion

Scope, "See the Person"3


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AGENCY: Leo Burnett, Melbourne
COUNTRY: Australia
AWARDS: Grand Prix for Good, Film Gold Lion

Chrysler, "Born of Fire"4


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AGENCY: Wieden + Kennedy, Portland, Ore.
AGENCY: Serial Pictures, New York
COUNTRY: USA
AWARDS: Film Gold Lion, Film Craft Gold Lion

Heineken, "The Entrance"5


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AGENCY: Wieden + Kennedy, Amsterdam
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AGENCY: Sonny, London
COUNTRY: The Netherlands
AWARDS: Film Gold Lion, Film Craft Gold Lion

Volkswagen, "The Force"6


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AGENCY: Deutsch, Los Angeles
COUNTRY: USA
AWARD: Film Gold Lion

Carlton Draught, "Slo Mo"7


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AGENCY: Clemenger BBDO, Melbourne
COUNTRY: Australia
AWARD: Film Gold Lion

H2Oh!, "Braids"8


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AGENCY: BBDO, Buenos Aires
COUNTRY: Argentina
AWARD: Film Gold Lion

AMIS Insurance, "Office"9


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AGENCY: Ogilvy, Mexico
COUNTRY: Mexico
AWARD: Film Gold Lion

Deep Silver, "Dead Island Trailer"10


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AGENCY: Deep Silver, Planegg Munich
COUNTRY: Germany
AWARD: Film Gold Lion

After the jump: Google, Axe, Skittles, and more.

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