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The U.S. has earned its second Grand Prix of the 2011 Cannes Lions, with Digital Kitchen in Chicago topping the Design contest for its stunning, digitally infused interior-design work at the The Cosmopolitan hotel in Las Vegas.
The Cosmopolitan is an iconic luxury brand. Digital Kitchen's task was to give the building itself a personality and a voice. The agency installed digital displays throughout the hotel that looked like dynamic art canvases. The immersive digital experience extended to the marquee, the casino, the elevators, and most of all the lobby—which presented a unique blend of architecture, contemporary art and digital technology.
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