In a new spot for Zune’s monthly music package, McCann Worldgroup’s T.A.G. in San Francisco skips dramatic visual effects for an unadorned appreciation of album art. The spot doesn’t feature real LP covers, but mock art that spell out the selling proposition. The ad starts with a shot of a stack of LPs and a hand reaching into the frame to flip to the next one, which begins the message “for the love” and continues with “of beats” on the next one. With each subsequent album cover comes the rest of the copy, which explains that for the price of one album, “the music never stops” with Zune’s monthly rate. The camera twists and turns to give the spot some movement. And with various art styles featured, the spot keeps viewer attention while delivering the sales message and tapping into nostalgic memories of music collections from bygone days.
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