Zoom Media to Sell Posters in the Parks

NEW YORK Zoom Media is bringing advertising to 100 park bathrooms here this fall, when its poster-size placements begin appearing.

Ads will be posted in common areas of “comfort stations” at many of New York’s most popular public expanses, including Central Park, Coney Island, Flushing Meadows Corona Park and Washington Square Park. A percentage of the advertising revenue will go toward maintaining and renovating the stations. Financial terms were not disclosed.

New York-based Zoom will sell the space as part of wider media buys, with an eye toward helping advertisers reach a large cross-section of consumers. Zoom’s clients include TBS, Mazda, Comedy Central, Perrier, Blackburn Vodka, MSNBC and American Express.