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NEW YORK Publicis Groupe’s ZenithOptimedia has named Lisa Spielman to the new position of svp, new business development for its U.S. operations.
She reports to Tim Jones, the agency’s U.S. chief executive officer. Spielman is the first major hire Jones has made since he assumed the CEO role in August.
Spielman, 42, is a 20-year agency veteran who has specialized primarily in new business development activity.
Most recently she was director of business development at Omnicom Group’s OMD USA, where over the last 18 months she is credited with helping the agency generate new business with estimated billings of more than $1 billion from clients such as Bank of America, Lowe’s, eBay, Pier 1 and Hilton Hotels.
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