Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tarik Sedky, chief digital officer at Young & Rubicam since 2007, has left the WPP Group shop to launch an agency that will market the environmental and corporate responsibility efforts of clients.
Sedky (pictured), 44, will be president of the startup, known as Mother Nature & Partners. It opens with eight staffers, offices in New York and Atlanta and one client, which Sedky declined to identify.
The creative firm will offer a mix of traditional and digital advertising, public relations and social media strategies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in