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CHICAGO Young & Rubicam’s three new image campaigns for Nascar’s 2003 racing season play to different fans’ extreme love of the sport, with some dramatic departures from previous work.
The TV work from the Chicago agency breaks Feb. 16 during the Daytona 500 broadcast on Fox and will run throughout the racing season, which ends in November, Nascar executives said.
One of the series is an evolution of the “How bad have you got it?” campaign, which earned Y&R a bronze Lion at Cannes last year as well as an Effie award.
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