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NEW YORK WPP Group’s Young & Rubicam has reached back to its past to find an executive to steer its global LG business. Chris Goodman, a former managing partner at Y&R who left for Accenture in 2005, is returning as global client leader on LG.
In December, LG named Y&R as its global network for adaptation and distribution, after appointing Bartle Bogle Hegarty its international lead strategic and creative agency.
Y&R will adapt BBH’s global campaign for local markets and handle certain product-specific assignments in markets such as India, Australia and Russia.
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