Y&R Shops Will Handle New Dollar Rollout

NEW YORK — Following a review, the U.S. Treasury department has tapped 10 units of WPP Group’s Young & Rubicam to handle a campaign introducing the redesign of the U.S. dollar, which is to be rolled out next year, WPP said.

P.R. firm Burson-Marsteller, New York, will lead the five-year, $55 million global effort. The shop, along with advertising branch Marsteller Advertising/Interactive, will be responsible for advertising, media relations, Web sites, retailer outreach, and program design, among other facets of the overall campaign.

Branding agency Landor, San Francisco, will handle brand consulting and identity design.

New York-based multicultural agencies The Bravo Group, Kang & Lee and UniWorld, together with Mediaedge:cia, will handle media planning and buying.

The redesign will include the use of color for the first time on the dollar.