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LOS ANGELES WPP Group’s Young & Rubicam has created four TV spots for the National Collegiate Athletic Association that will play throughout the college basketball season. The campaign breaks this week as PSAs, the agency said.
The athletes and their schools are unidentified in the creative but represent “real students who embody the values of the NCAA,” said Penny Baldwin, president and CEO of the San Francisco shop. Using uniform black-and-white split screens, the Pam Thomas-directed 30-second ads demonstrate sports action on the left and students on the right, while the voiceover talks about the student-athletes leading dual lives.
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