Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Young & Rubicam Brands today named Rick Eiserman to head its Irvine, Calif., office as North American managing partner, the agency confirmed.
Eiserman, 33, succeeds David Murphy, who left the agency last November. Former general manager Michael Reese assumes the role of president of the WPP Group agency’s integrated marketing division BrandBuzz in New York, where Eiserman had been CEO. (He co-founded the shop in 2000.)
Eiserman said he would initially concentrate on existing accounts in Irvine, which include Mattel, Land Rover and Range Rover, Callaway and Hilton Hotels, before moving to build the agency’s client roster.
Eiserman,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in