Y&R Launches Dual AT&T Campaigns

Young & Rubicam last week broke two efforts for AT&T: One campaign touts consumer offerings, the other AT&T’s global networking capabilities for businesses. The client said it is putting more than $200 million behind the campaigns. The business campaign introduces the tagline, “The world’s networking company”; the tagless consumer effort uses the ampersand in the AT&T name to emphasize the connectivity of its service offerings.