Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Young & Rubicam broke a new $10 million print and TV image campaign for the U.S. Postal Service last week, the client’s first since 1994.
Four 30-second TV spots feature people from various walks of life finishing the sentence,
“If I ran the Post Office “
As people describe the services they would offer if they were in charge–such as tracking packages and accepting credit cards –corresponding images show that the client already offers them.
The spots end with the theme, “It’s happening at your U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in