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By Glen Fest
DALLAS–After a year’s worth of courting, Rizzuti, Beckman & Lyman made off with its biggest account win ever: advertising duties worth $5 million annually for a group of telecommunications services being marketed by the Signature Group.
The assignment is for the Schaumberg, Ill., firm’s TeleRewards, which offers long-distance, calling card and Internet amenities in one package for businesses and individuals.
‘I have worked on this behind the scenes for over a year,’ said managing director John Rizzuti, who said the shop got its foot in the door via a media representative’s reference.
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