York Photo Chooses Arnold For Brand-Building Project

By Judy Warner





BOSTON–An effort to reinvigorate the York Photo brand has resulted in an estimated $4-5 million assignment for Arnold Communications’ direct marketing division.





Nashua Corp., which owns the mail order film and film developing business, last week picked Arnold Direct after a review. Boston-based Pamet River Partners was the incumbent.





Arnold Direct’s pitch team was led by its president Shari Williams, who joined the agency 18 months ago. Also helping to spearhead the bid for the account was Kelly Mahoney, who in November joined Arnold Direct as chief marketing officer from Bronner Slosberg Humphrey in Boston.





The review by the Nashua, N.H.-based