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Yellow Book USA, an independent publisher of yellow pages, has awarded its marketing business to Trahan, Burden & Charles.
The Baltimore shop, sources said, defeated Arnold in McLean, Va., and the Baltimore affiliate of Deerfield, Ill.-based Brann Woldwide, in the finals of a review to win the estimated $15-20 million account.
Yellow Book, based in Rockville Center, N.Y. serves some 30 million consumers around the country. TBC will launch a rebranding campaign early next year that will include advertising, public relations, direct marketing and interactive components.
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