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By Joan Voight and Becky Ebenkamp
SAN FRANCISCO–Yahoo! flaunts its slightly off-center image in its second national TV spot by Black Rocket.
The San Francisco agency is aiming the new work at men who are ready to start exploring the World Wide Web.
Yahoo!, an Internet search directory, plans to back the new ad with $5-10 million in media spending in less than a year, company sources said.
Scheduled to break this week, the ad will run during network TV programs with a strong male audience, such as Seinfeld, The X-Files and The Late Show With David Letterman.
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