Yahoo!, SBC to Extend Web Beyond PC

NEW YORK In an effort to extend the Internet experience beyond the personal computer to home television and audio systems, mobile phones and other devices, Yahoo! has expanded its relationship with SBC Communications.

The companies, which teamed three years ago for a co-branded DSL and dial-up Internet service, said they are working to provide consumers with personalized entertainment and communications content across multiple platforms.

“The new services that will be developed out of this expanded relationship represent the next step in Yahoo!’s strategy to further deepen consumer relationships by extending our products and services beyond the desktop,” said Terry Semel, chairman and CEO of the Sunnyvale, Calif.-based Web portal, in a statement. “SBC and Yahoo! are putting consumers in the driver’s seat, delivering what they want—when, how and where they want it.”

Among the many offerings the companies are developing is a new home entertainment service that will let users access video on demand, Internet radio, photos and other content from their TV and stereo. The firms are also working to make Web-based features available to subscribers of Cingular Wireless, which is 60 percent owned by San Antonio-based SBC.

The first new products from the expanded multi-year alliance, of which terms were not disclosed, will start to roll out in 2005, the companies said.